Lenovo Looks to Build Brand

The Chinese PC maker is already a top brand from its home country and is now looking to become a major household name in international markets as its focusing on becoming the largest PC vendor in the World! Lenovo is a company that develops, manufactures and markets desktop, notebook and net book computers, tablet PC’s, workstations, servers, storage drives, IT management software and other products and devices related to the ever growing world of tech. 

In China, Lenovo claims the crown of a top Computer brand with a 35.3% market share. Now the Chinese PC maker wants to continue its success into the US market where Lenovo’s sales are far behind top competitors. 

In 2011, Lenovo launched its first global marketing campaign targeting consumers in North America, Japan, Germany, Russia and the U.K. In the US from March 2011 to January 2012, the campaign’s results helped increase by 204% in purchase consideration for Lenovo computers. This brand awareness has probably been a major help to Lenovo in international markets.

Lenovo is currently the 6th largest computer vendor in the US with a market share of 7.3%, according to IDC. Lenovo has had to battle much bigger co-operations like HP. Also the incline in Tablet sales has also taken a toll on Lenovo’s PC sales in the past 2 years. An analyst from a research firm called Canalys has said that “For every 10 PCs sold, three to four of them will be iPads.” Weak economic conditions have also dampended sales. 

Lenovo made special netbooks for Students in Australia as a part of teh 1 computer per child. In my experience the build of the PC was of a great build especially noting the great design.

Lenovo is doing very well for itself in the international markets with all its different products. And I wish them luck in their journey